Marketing Warfare By Al Ries - Find all the books read about the author and more. Marketing warfare by Al Ries. Publication date 1986 Topics Marketing Competition.
Marketing warfare by al ries. Marketing as an academic discipline is less than 100 years old. Each market can have only one leader or dominant company. In their opinion he is one of the greatest marketing strategists since the military principles outlined in his book On War are also suitable for the world of marketing. Marketing in an Era of Competition Change and Crisis Based on Building a StoryBrand by New York Times bestselling author Donald Miller this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand.
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Source: amazon.com
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